Effects of prior brand usage and promotion on consumer...

Journal of Retailing 2006 Vol. 82; Iss. 4

Effects of prior brand usage and promotion on consumer promotional response

Eileen Bridges, Richard A. Briesch, Chi Kin (Bennett) Yim
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
82
Year:
2006
Language:
english
Pages:
13
DOI:
10.1016/j.jretai.2006.08.003
File:
PDF, 204 KB
english, 2006
Conversion to is in progress
Conversion to is failed