Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market
Nathalie T.M. Demoulin, Pietro ZiddaVolume:
85
Year:
2009
Language:
english
Pages:
15
DOI:
10.1016/j.jretai.2009.05.007
File:
PDF, 351 KB
english, 2009