The Dilemma of Pull and Push-Price Promotions

Journal of Retailing 2010 Vol. 86; Iss. 1

The Dilemma of Pull and Push-Price Promotions

Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour
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Volume:
86
Year:
2010
Language:
english
Pages:
18
DOI:
10.1016/j.jretai.2009.12.001
File:
PDF, 516 KB
english, 2010
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