The Role of Customer Factors in Multiple Store Patronage: A...

Journal of Retailing 2010 Vol. 86; Iss. 1

The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach

George Baltas, Paraskevas C. Argouslidis, Dionysis Skarmeas
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Volume:
86
Year:
2010
Language:
english
Pages:
14
DOI:
10.1016/j.jretai.2010.01.005
File:
PDF, 357 KB
english, 2010
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