Cause-Relating Marketing: The Effects of Purchase Quantity...

Journal of Retailing 2010 Vol. 86; Iss. 4

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau
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Volume:
86
Year:
2010
Language:
english
Pages:
15
DOI:
10.1016/j.jretai.2010.02.005
File:
PDF, 322 KB
english, 2010
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