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The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Praveen K. Kopalle, P.K. Kannan, Lin Bao Boldt, Neeraj AroraVolume:
88
Year:
2012
Language:
english
Pages:
13
DOI:
10.1016/j.jretai.2011.10.002
File:
PDF, 439 KB
english, 2012