Impact of interpersonal influences, brand origin and brand...

Journal of World Business 2011 Vol. 46; Iss. 2

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Paurav Shukla
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Volume:
46
Year:
2011
Language:
english
Pages:
11
DOI:
10.1016/j.jwb.2010.11.002
File:
PDF, 238 KB
english, 2011
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