Category management initiatives from the retailer...

Journal of Purchasing and Supply Management 2004 Vol. 10; Iss. 1

Category management initiatives from the retailer perspective: a study in the Brazilian grocery retail industry

Rebecca Arkader, Clarissa Frossard Ferreira
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Volume:
10
Year:
2004
Language:
english
Pages:
11
DOI:
10.1016/j.pursup.2003.11.002
File:
PDF, 249 KB
english, 2004
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