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The effect of DTC advertisement content on belief tenacity: A study of appeals and argument types
Nekshan Jalnawala, Noel E. WilkinVolume:
3
Year:
2007
Language:
english
Pages:
19
DOI:
10.1016/j.sapharm.2006.05.004
File:
PDF, 1.51 MB
english, 2007