A New Strategic Tool For Managing The Economic Recession:...

Procedia - Social and Behavioral Sciences 2011 Vol. 24; Iss. none

A New Strategic Tool For Managing The Economic Recession: Creating Shareholder Value With Lateral Marketing

Sabiha Kılıç, Emre Çağlar, Eren Güngör, İrfan Çağlar
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Volume:
24
Year:
2011
Language:
english
Pages:
10
DOI:
10.1016/j.sbspro.2011.09.048
File:
PDF, 183 KB
english, 2011
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