The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands
Cemal Zehir, Azize Şahin, Hakan Kitapçı, Mehtap ÖzşahinVolume:
24
Year:
2011
Language:
english
Pages:
14
DOI:
10.1016/j.sbspro.2011.09.142
File:
PDF, 239 KB
english, 2011