The Effects of Brand Communication and Service Quality In...

The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands

Cemal Zehir, Azize Şahin, Hakan Kitapçı, Mehtap Özşahin
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Volume:
24
Year:
2011
Language:
english
Pages:
14
DOI:
10.1016/j.sbspro.2011.09.142
File:
PDF, 239 KB
english, 2011
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