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Brands across borders: Determining factors in choosing franchising or management contracts for entering international markets
Chekitan S. Dev, M.Krishna Erramilli, Sanjeev AgarwalVolume:
43
Year:
2002
Language:
english
Pages:
14
DOI:
10.1016/s0010-8804(02)80075-1
File:
PDF, 1.59 MB
english, 2002