Hometown ideology and retailer legitimation: The...

Journal of Retailing 2001 Vol. 77; Iss. 2

Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers

Stephen J Arnold, Robert V Kozinets, Jay M Handelman
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Volume:
77
Year:
2001
Language:
english
Pages:
29
DOI:
10.1016/s0022-4359(01)00046-x
File:
PDF, 186 KB
english, 2001
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