The impact of store flyers on store traffic and store...

The impact of store flyers on store traffic and store sales: a geo-marketing approach

Els Gijsbrechts, Katia Campo, Tom Goossens
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Volume:
79
Year:
2003
Language:
english
Pages:
16
DOI:
10.1016/s0022-4359(03)00006-x
File:
PDF, 185 KB
english, 2003
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