Share of wallet in retailing: the effects of customer...

Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics

Anne W. Mägi
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Volume:
79
Year:
2003
Language:
english
Pages:
10
DOI:
10.1016/s0022-4359(03)00008-3
File:
PDF, 116 KB
english, 2003
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