Spatial diffusion of a new loyalty program through a retail...

Journal of Retailing 2003 Vol. 79; Iss. 3

Spatial diffusion of a new loyalty program through a retail market

Arthur W Allaway, David Berkowitz, Giles D’Souza
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Volume:
79
Year:
2003
Language:
english
Pages:
15
DOI:
10.1016/s0022-4359(03)00037-x
File:
PDF, 513 KB
english, 2003
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