Increased consumer sales response though use of 99-ending...

Journal of Retailing 1996 Vol. 72; Iss. 2

Increased consumer sales response though use of 99-ending prices

Robert M. Schindler, Thomas M. Kibarian
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Volume:
72
Year:
1996
Language:
english
Pages:
13
DOI:
10.1016/s0022-4359(96)90013-5
File:
PDF, 1.02 MB
english, 1996
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