The impact of internal and external reference prices on brand choice: The moderating role of contextual variables
V Kumar, Marvin Hurley, Kiran Karande, Werner J ReinartzVolume:
74
Year:
1998
Language:
english
Pages:
26
DOI:
10.1016/s0022-4359(99)80102-x
File:
PDF, 1.46 MB
english, 1998