Marketing health care programs to older adults: Strategies for success: Nurses considering expanding or establishing new services for older adults must be aware of the health care marketplace because worthy programs often fail without attention to marketing principles and an understanding of older consumers
Diane Feeney MahoneyVolume:
15
Year:
1994
Language:
english
Pages:
6
DOI:
10.1016/s0197-4572(09)90061-1
File:
PDF, 2.57 MB
english, 1994