Cultural variance as a challenge to global public...

Public Relations Review 2000 Vol. 26; Iss. 3

Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe

Maureen Taylor
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Volume:
26
Year:
2000
Language:
english
Pages:
17
DOI:
10.1016/s0363-8111(00)00048-5
File:
PDF, 100 KB
english, 2000
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