Driving Brand Value: Using Integrated Marketing to Manage...

Public Relations Review 1998 Vol. 24; Iss. 1

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships: New York: McGraw Hill, 284, pp., $24.95 Hardback, 1997

Doug Newsom
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Volume:
24
Year:
1998
Language:
english
Pages:
2
DOI:
10.1016/s0363-8111(98)80025-8
File:
PDF, 155 KB
english, 1998
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