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Managing behavioral intentions in diverse cultural...

Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers

Michael K. Brady, Christopher J. Robertson, J.Joseph Cronin
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Volume:
7
Year:
2001
Language:
english
Pages:
21
DOI:
10.1016/s1075-4253(00)00041-7
File:
PDF, 148 KB
english, 2001
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