Marketing home and away: perceptions of managers in...

Journal of World Business 2001 Vol. 36; Iss. 2

Marketing home and away: perceptions of managers in headquarters and subsidiaries

Chi-fai Chan, Neil Bruce Holbert
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Volume:
36
Year:
2001
Language:
english
Pages:
17
DOI:
10.1016/s1090-9516(01)00052-9
File:
PDF, 149 KB
english, 2001
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