![](/img/cover-not-exists.png)
Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation
Cavusoglu, H., Raghunathan, S.Volume:
54
Year:
2007
Language:
english
Pages:
17
DOI:
10.1109/tem.2006.889064
File:
PDF, 603 KB
english, 2007