Creative Strategies in Viral Advertising: An Application of...

Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel

Guy J. Golan, Lior Zaidner
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Volume:
13
Year:
2008
Language:
english
Pages:
14
DOI:
10.1111/j.1083-6101.2008.00426.x
File:
PDF, 110 KB
english, 2008
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