The Story Is As Good As the Real Thing: Early Customer...

Journal of Product Innovation Management 2012 Vol. 29; Iss. 4

The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies

Ellis A. van den Hende, Jan P. L. Schoormans
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Volume:
29
Year:
2012
Language:
english
Pages:
1
DOI:
10.1111/j.1540-5885.2012.00931.x
File:
PDF, 97 KB
english, 2012
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