Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1996 Vol. 13; Iss. 1
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Effects of Interactive Pictures and Ethnicity on Recall of Brand Names
Stuart J. Mckelvie, Robert M. MacgregorVolume:
13
Year:
1996
Language:
english
Pages:
13
DOI:
10.1111/j.1936-4490.1996.tb00100.x
File:
PDF, 1.10 MB
english, 1996