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HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING
STEPHEN F. HAMILTON, TIMOTHY J. RICHARDS, KYLE W. STIEGERTVolume:
aop
Year:
2012
Language:
english
Pages:
1
DOI:
10.1111/j.1465-7295.2011.00405.x
File:
PDF, 536 KB
english, 2012