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The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry
Sanzo, María José, Vázquez, RodolfoVolume:
18
Year:
2011
Language:
english
Pages:
33
DOI:
10.1080/10517121003717799
File:
PDF, 269 KB
english, 2011