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Journal of Marketing Communications 2011 / 05

Strategic consistent messages in cross-tool campaigns: effects on brand image and brand attitude

Navarro-Bailón, María Ángeles
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2011.567455
Date:
May, 2011
File:
PDF, 242 KB
english, 2011
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