Product and Promotion Adaptation in Export Ventures: An...

Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

S. Tamer Cavusgil, Shaoming Zou and G. M. Naidu
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Volume:
24
Language:
english
Pages:
28
Journal:
Journal of International Business Studies
DOI:
10.2307/154775
Date:
March, 1993
File:
PDF, 761 KB
english, 1993
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