An Examination of Selected Marketing Mix Elements and Brand...

Journal of Relationship Marketing 2011 Vol. 10; Iss. 1

An Examination of Selected Marketing Mix Elements and Brand Relationship Quality in Transition Economies: Evidence From Vietnam

Nguyen, Tho D., Nguyen, Trang T. M.
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Volume:
10
Year:
2011
Language:
english
Pages:
14
DOI:
10.1080/15332667.2011.549018
File:
PDF, 216 KB
english, 2011
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