The Marketing of Social Causes: The First 10 Years

Journal of Marketing 1980 / AUT Vol. 44; Iss. 4

The Marketing of Social Causes: The First 10 Years

Karen F. A. Fox and Philip Kotler
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Volume:
44
Language:
english
Pages:
10
Journal:
Journal of Marketing
DOI:
10.2307/1251226
Date:
January, 1980
File:
PDF, 328 KB
english, 1980
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