On the Validity of the “Importance Minus Performance”...

On the Validity of the “Importance Minus Performance” Construct—A Genuine Contribution of the Tourism Literature or a Mishap?

Kim, Namhyun, Choi, SangSoo, Schwartz, Zvi
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Volume:
29
Language:
english
Pages:
12
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2012.703039
Date:
August, 2012
File:
PDF, 230 KB
english, 2012
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