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The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Stephen, Andrew T, Galak, JeffVolume:
49
Language:
english
Pages:
16
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.09.0401
Date:
October, 2012
File:
PDF, 317 KB
english, 2012