The Marketing Mix Revisited: Towards the 21st Century...

Journal of Marketing Management 2006 Vol. 22; Iss. 3

The Marketing Mix Revisited: Towards the 21st Century Marketing

Constantinides, E.
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Volume:
22
Year:
2006
Language:
english
Pages:
32
DOI:
10.1362/026725706776861190
File:
PDF, 289 KB
english, 2006
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