Social Media Communication in Organizations: The Challenges...

International Journal of Strategic Communication 2012 / 10 Vol. 6; Iss. 4

Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management

Macnamara, Jim, Zerfass, Ansgar
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Volume:
6
Language:
english
Pages:
22
Journal:
International Journal of Strategic Communication
DOI:
10.1080/1553118x.2012.711402
Date:
October, 2012
File:
PDF, 179 KB
english, 2012
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