New opportunities in social media for ad-restricted alcohol...

New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’

Uzunoğlu, Ebru, Öksüz, Burcu
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Volume:
20
Language:
english
Pages:
21
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.684067
Date:
July, 2014
File:
PDF, 482 KB
english, 2014
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