IMC: Has anything really changed? A new perspective on an...

Journal of Marketing Communications 2009 Vol. 15; Iss. 5

IMC: Has anything really changed? A new perspective on an old definition

Luck, Edwina, Moffatt, Jennifer
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Volume:
15
Year:
2009
Language:
english
Pages:
15
DOI:
10.1080/13527260802481256
File:
PDF, 171 KB
english, 2009
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