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Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A., Boenigk, MichaelVolume:
18
Language:
english
Pages:
27
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2010.530055
Date:
December, 2012
File:
PDF, 176 KB
english, 2012