Familiarity and Its Impact on Consumer Decision Biases and...

Journal of Consumer Research 1981 / 09 Vol. 8; Iss. 2

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park and V. Parker Lessig
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Volume:
8
Language:
english
Pages:
9
Journal:
Journal of Consumer Research
DOI:
10.2307/2488834
Date:
September, 1981
File:
PDF, 314 KB
english, 1981
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