International Market Segmentation Based on Consumer-Product...

Journal of Marketing Research 1999 / 02 Vol. 36; Iss. 1

International Market Segmentation Based on Consumer-Product Relations

Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp and Michel Wedel
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
36
Language:
english
Pages:
17
Journal:
Journal of Marketing Research
DOI:
10.2307/3151911
Date:
February, 1999
File:
PDF, 1.98 MB
english, 1999
Conversion to is in progress
Conversion to is failed