Methodological issues in conjoint analysis: a case study

European Journal of Marketing 2001 Vol. 35; Iss. 11

Methodological issues in conjoint analysis: a case study

MacFie, Halliday J.H., Jaeger, Sara R., Hedderley, Duncan
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Volume:
35
Year:
2001
Language:
english
Pages:
23
DOI:
10.1108/eum0000000006474
File:
PDF, 425 KB
english, 2001
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