International Issues in Law and Public Policy || From...

Journal of Public Policy & Marketing 1997 / SPR Vol. 16; Iss. 1

International Issues in Law and Public Policy || From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing

Alan R. Andreasen
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Volume:
16
Language:
english
Pages:
3
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000427
Date:
January, 1997
File:
PDF, 716 KB
english, 1997
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