THE ROLE OF FORMATIVE RESEARCH IN A MASS MEDIA SOCIAL...

Social Marketing Quarterly 2004 Vol. 10; Iss. 2

THE ROLE OF FORMATIVE RESEARCH IN A MASS MEDIA SOCIAL MARKETING CAMPAIGN

Eitel, Tricia, Delaney, Barbara
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Volume:
10
Year:
2004
Language:
english
Pages:
6
DOI:
10.1080/15245000490484482
File:
PDF, 355 KB
english, 2004
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