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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Alvin J. Silk and Glen L. UrbanVolume:
15
Language:
english
Pages:
21
Journal:
Journal of Marketing Research
DOI:
10.2307/3151248
Date:
May, 1978
File:
PDF, 4.05 MB
english, 1978