Effect of watermarks as visual cues for guiding consumer...

International Journal of Hospitality Management 2012 Vol. 31; Iss. 2

Effect of watermarks as visual cues for guiding consumer choice: An experiment with restaurant menus

Nicolas Guéguen, Céline Jacob, Renzo Ardiccioni
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Volume:
31
Year:
2012
Language:
english
Pages:
620
DOI:
10.1016/j.ijhm.2011.04.008
File:
PDF, 149 KB
english, 2012
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