The chief marketing officer: A Mavervick Whose time has...

Business Horizons 1986 Vol. 29; Iss. 1

The chief marketing officer: A Mavervick Whose time has come

Neal Gilliatt, Pamela Cuming
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Volume:
29
Year:
1986
Language:
english
Pages:
49
DOI:
10.1016/0007-6813(86)90085-6
File:
PDF, 853 KB
english, 1986
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