Technical research note: The effect of double deals on...

Technical research note: The effect of double deals on consumer attitudes

George S. Low, Donald R. Lichtenstein
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Volume:
69
Year:
1993
Language:
english
Pages:
467
DOI:
10.1016/0022-4359(93)90017-d
File:
PDF, 798 KB
english, 1993
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