An experimental evaluation of the effects of internal and external e-Assurance on initial trust formation in B2C e-commerce
Tammy Bahmanziari, Marcus D. Odom, Joseph C. UgrinVolume:
10
Year:
2009
Language:
english
Pages:
171
DOI:
10.1016/j.accinf.2008.11.001
File:
PDF, 546 KB
english, 2009